Beaudesert Bulletin picked up several awards at the prestigious Queensland Country Press Awards (QCPA) in Brisbane on 27 March.
In a field of 84 entries, Best Locally Produced Print Advertisement was awarded to the Dover and Sons’ Christmas Advertisement.
Judge Rem Bruijn said the advertisement turned a retail page full of chainsaws and garden pruners into a smile-inducing Christmas wonderland complete with Santa Murray and his staff of workshop elves, who you can imagine struggling with the gift wrapping.
“Through the judicious control of colour, built around a fun, central idea, Dover and Sons were able to create an advertisement jam packed with products, prices and staff pics that, at the end of the day, was still simple, clear and compelling,” said Bruijn.
“What’s more, it not only promoted their products and prices, but also served to hero and energise their sales team, and promised the Dover and Sons customer, a great in-store experience.”
Beaudesert Bulletin Editor, Keer Moriarty, said it was great to have the talents of the advertising team recognised.
“This award meant a lot to us because Dover and Sons have supported the Beaudesert Bulletin from our very first edition,” said Keer.
The Beaudesert Bulletin placed third in the Best Free Newspaper, with judge Rohan Gosstray describing the paper as a punchy bi-weekly publication.
“Great local pictures and smiling faces especially on the front page of the publication, very parochial and supportive local stories and solid advertising support with an excellent business directory and the start of some classified pagination.”
“They advertise the fact that the preference is to promote local business over outside competitors and emphasise supporting the local economy.”
The Bulletin also received the Best News Picture for Keer Moriarty’s photo taken at an anti mandate rally in Beaudesert.
