From August through October, Pets Domain and SavourLife will join forces to raise funds and food donations directly for rescue groups.
It’s heartbreaking that many pets are being surrendered due to rising cost-of-living pressures. Rescue groups and shelters that take on these pets are overwhelmed and often under-resourced.
The partnership between two Australian, family-owned businesses couldn’t come at a better time to try and reduce the pressures on rescue groups and shelters.
SavourLife manufactures top-quality Australian dog food and treats. Their mission is to reduce the number of adoptable dogs euthanised in Australia to zero. They do this by donating 50% of their profits to volunteer-run rescue groups that save and rehome abandoned dogs. Not only do they donate half of their profits, but in 2019, they launched the Adopt-A-Dog website, which connects resource-strapped vetted rescue groups with people looking to adopt a rescue dog.
Pets Domain has its roots in regional Australia. Its CEO started selling fish from his parents’ garage as a teenager in Northern Tasmania. Pets Domain now has 71 pet specialty stores around the country, and over 80% of its stores are based in regional Australia. The stores focus on embedding themselves into the local community by partnering with rescue groups and shelters. Donations are made regularly, and all profits from selling Pets Domain reusable carry bags go to the partnered rescue group or shelter.
A Rescue Challenge will occur nationally across Pets Domain stores in August and September. Five rescue groups will benefit from the sale of SavourLife products. The goal is to raise $25,000, which will be shared between these rescue groups. Michael McTeigue, Founder and Managing Director, SavourLife, says “You can find over 2,700 dogs up for adoption on our Adopt-A-Dog platform. With pet surrenders increasing, rescues are facing immense pressure; we have seen the average number of dogs listed for adoption increase by 25% over the last 12 months, while adoption enquiries are slowing.
We are thrilled to partner with Pets Domain to donate essential funds to our rescue partners, helping them save and rehome more dogs. We hope that by connecting customers with their local rescue groups, we can inspire those considering adding a pet to their family to adopt a rescue dog and save a life.”
The partnership will culminate with the Adopt-A-Dog Day at Pets Domain event on Saturday, the 5th of October, from 10 am-2 pm. Pets Domain’s local rescue groups will be in-store, raising awareness and funds for their group. For each bag of SavourLife dog dry food sold, SavourLife will donate the equivalent bag of dog dry food to the rescue group. “We’re encouraging locals to come out and support these initiatives to raise desperately needed funds and resources for these hard-working rescue groups. Plus, your dog will love SavourLife’s tasty and nutritious food and treats”, says Stacey Tweedale, Marketing Manager at Pets Domain.
At the end of October, the amount raised and donated will be made public on Pets Domain and SavourLife’s Facebook and Instagram pages and websites.
